LUMI

BUSINESS: A natural, teeth whitening toothpaste brand with a mission to help combat climate change one smile at a time.

TARGET AUDIENCE: Upper Gen-Z and younger millennials who want to make conscious and ethical consumer choices.

PROJECT GOAL: The toothpastes we buy and see in the shops all blend in on the shelves. I wanted to create something that would stand out and help you make an informed purchasing decision.

SERVICES: The Unforgettable Branding Package + Packaging Design.

For the primary logo, I used a bold outlined typeface combined with an 80s-inspired italic serif to appeal to the younger target audience. I drew inspiration for the packaging style from editorial magazines, so I added thin black borders to separate the content on the box and to lead the viewer's eye around the brand's story.

Modern, bold logo design for Lumi. A natural, organic toothpaste brand.
Modern, bold and editorial branding and packaging design for Lumi, a natural toothpaste brand. Toothpaste tube and box mockups.
Modern, bold and editorial branding and packaging design for Lumi, a natural toothpaste brand. Toothpaste tube and box mockups.
Modern, bold and editorial branding and packaging design for Lumi, a natural toothpaste brand. Toothpaste box photography.
Modern, bold and editorial branding and packaging design for Lumi, a natural toothpaste brand. Toothpaste box photography.
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Swiadome Narodziny / Conscious Birth