LASH GIRL LONDON

BUSINESS: A premium destination for luxurious and sophisticated lash artistry, offering a range of premium lash treatments and expert training services.

TARGET AUDIENCE: Ambitious women looking for professional lash services and beauty solutions that align with their individual style and boost confidence.

PROJECT GOAL: To elevate Lash Girl London as the go-to destination for luxurious lash treatments and beauty services, offering a personalised experience that empowers women to feel confident and beautiful.

SERVICES: Brand strategy & Brand Identity Design

Samira wanted the logo to feel high-quality, strong and bold with the rest of the branding being more feminine and soft. To achieve this, we paired a bold sans-serif font with a handwritten script, striking the perfect balance between power and elegance. We set the brand apart from its competitors with a strong and sexy colour palette. Still feminine but done a different way by steering clear of the stereotypical girly colours or plain clinical whites and greys.

Mood board for Lash Girl London rebrand explaining my choices for the design and showing a part of my initial brand strategy.
Lash Girl London bold and luxurious logo designs for a lash artist.
Lash Artist unique submark logo design for Lash Girl London. Stylish and minimalist made up of the letters 'L'.
Brand styling and colour palette for Lash Girl London branding.
Brand pattern design for Lash Girl London, a London based lash artist that wanted a minimalist and strong design.
Submark logo breakdown for Lash Girl London.
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